Articles by: Steph Willems

Shadowy Car Brand Launches Next Week, Aims (Eventually) for America

Shadowy Car Brand Launches Next Week, Aims (Eventually) for America

Forget Chevrolet’s cringe-inducing launch of the first-generation Spark — this could be the biggest hipster Millennial marketing/branding effort to date. Naturally, it’s for an affordable car brand, but with a difference: this brand is completely new and its products have yet to be revealed. Lynk & Co, a new subsidiary […]

by December 29, 2016 35 comments News
Genesis Production Bound for Alabama: Report

Genesis Production Bound for Alabama: Report

The newest premium automaker on the block could cozy up to its downmarket parent company in Alabama. Fledgling Korean luxury brand Genesis is expected to bring production of two models to the U.S. in three years, WardsAuto reports, likely setting up shop at Hyundai’s existing Montgomery plant. Right now, there’s […]

by December 20, 2016 38 comments News
Aston Martin AM37: Congratulations, It’s a Boat!

Aston Martin AM37: Congratulations, It’s a Boat!

Cue the yacht rock. Aston Martin’s latest offering isn’t a curvaceous, high-performance car. Nor is it an SUV. It’s a boat, and a nice one at that — but it’s also a gamble. The British automaker wants to squeeze money out of previously untapped markets, starting with the boaty set. […]

by December 17, 2016 29 comments News
Toyota Shakes up Lineup with New Engines, Transmissions, Hybrid Systems

Toyota Shakes up Lineup with New Engines, Transmissions, Hybrid Systems

(Update: Specifications for the 2.5-liter engine have been added.) Dynamic Force. It sounds like the name of a military offensive from the early 2000s, but it’s also the name of Toyota’s next-generation gasoline powerplants. The automaker has revealed the first of a slew of new engines that should power 60 […]

by December 10, 2016 106 comments Editorials
Ford is Prepared to Cut Models, and They Sure Won’t Be SUVs

Ford is Prepared to Cut Models, and They Sure Won’t Be SUVs

An evolving lineup that matches consumer demand is the hallmark of any healthy automaker, and Ford has no problem dropping unpopular models. That’s the message delivered by Joe Hinrichs, Ford’s president of the Americas, who hinted that changes could be in store for the company’s car lineup in the face […]

by December 6, 2016 73 comments Editorials
QOTD: What Should Replace the Chrysler 200?

QOTD: What Should Replace the Chrysler 200?

You read it here this morning, but perhaps a friend already texted you the bad news. Maybe a few Facebook acquaintances or Twitter followers changed their avatar to reflect the loss. Yes, the Chrysler 200, formerly the Chrysler Sebring, has shuffled off its mortal coil, leaving behind only memories and […]

by December 5, 2016 169 comments News
Marchionne in Talks with NASCAR, Wants Dodge to Return to the Track

Marchionne in Talks with NASCAR, Wants Dodge to Return to the Track

The old NASCAR adage “Win on Sunday, sell on Monday” still temps modern automakers, and Fiat Chrysler Automobiles CEO Sergio Marchionne isn’t immune to its spell. After pulling out of stock car racing in 2012 to get its financial house in order, FCA now wants to see the Dodge brand […]

by December 5, 2016 31 comments News
AutoNation Reneges on No-recall Sales Promise, Blames Trump

AutoNation Reneges on No-recall Sales Promise, Blames Trump

Used vehicles with open recalls have begun rolling off AutoNation lots again, 16 months after the country’s largest new vehicle retailer promised an end to the practice. The retailer, which has a half-billion dollar used vehicle expansion plan in the works, blames the about-face on the incoming Trump administration, with […]

by December 5, 2016 33 comments News
GM’s ‘Super Cruise’ Continues Its Slow Plod to Production

GM’s ‘Super Cruise’ Continues Its Slow Plod to Production

General Motors’ futuristic semi-autonomous driving technology now seems tinged with nostalgia. The automaker’s “Super Cruise” self-driving function was first announced back in September 2014, but the new model many expected to be launched with the feature — the 2016 Cadillac CT6 — showed up without it. Now, GM plans to […]

by December 3, 2016 13 comments News
Ford Miffed by EPA’s ‘Eleventh-Hour Politics,’ Turns to Trump for Help

Ford Miffed by EPA’s ‘Eleventh-Hour Politics,’ Turns to Trump for Help

Ford Motor Company CEO Mark Fields doesn’t have kind words for the Environmental Protection Agency’s surprise decision to keep long-term fuel economy targets in place. A mid-term review of corporate average fuel economy (CAFE) targets set in 2012 kicked off earlier this year, but the timing of the agency’s recent […]

by December 3, 2016 107 comments News